On August 23rd, our CSO Stefan B. Müller welcomed real makers and experts in the area of programmatic channels. Anela Causevic from d-force as well as Anja Visscher, co-founder pryntAd and Jan Fleck from Weischer.Cinema were there. Together we presented the participants of the live webinar in detail with the functionality, reach and possibilities of the innovative programmatic channels PTV, Print and Cinema.
Stefan B. Müller began by once again presenting the evolution of the programmatic multichannel advertising business and the potential of programmatic TV – including its wide reach, big screen presence, efficiency and impact.
Anela Causevic gave a practical insight, showing various booking processes directly in our DSP Active Agent as a live demo.
While Addressable TV (ATV) and Connected TV (CTV) have been more or less established channels in the programmatic advertising business for some time now, the webinar focused on the new channels Programmatic (Linear) TV (PTV), Programmatic Cinema and Programmatic Print.
With our Media Manager, it has been possible to book and control classic, linear advertising media programmatically for the first time since April. The platform, which can be seamlessly integrated into existing media technology system landscapes, enables the provision and display of classic, linear inventory and processes and delivers relevant target group and marketing figures in real time.
It was only in July that we were able to launch the development and technical possibility of this channel on the market with our partner Weischer.Cinema, thus launching the future of cinema. In the past, spots were already flexibly controlled according to film, location, day and time, but now this segmentation can also be enriched with data from the programmatic eco-system – a world premiere, as Jan Fleck also mentioned.
With the also completely new programmatic print channel, over 300 million extra contacts can be reached in around 15,000 print media. These include more than 13,00 (trade) magazines and 1,800 newspaper editions. Anja Visscher explained the simple offline extension of digital campaigns with the usual simple targeting.
After the exciting presentations and practical examples, there was of course still time for questions, which we were happy to answer for our participants.
We already have more exciting topics in the pipeline that we would like to present in future LinkedIn Live Sessions.
Stay tuned. We will keep you up to date. Not following us on LinkedIn? yet? Then it’s best to catch up now.