Freiburg, June 30, 2015. virtual minds AG, the Freiburg-based media and technology holding company, has a new strategic investor. In addition to United Internet (25.1 percent), the ProSiebenSat.1 Group has now acquired a 51 percent stake in the media and digital technology specialist. The remaining shares will continue to be held by the founders and management of virtual minds AG. The agreement is subject to approval by the German Federal Cartel Office.
The virtual minds group of companies is one of the leading European specialists in the field of digital advertising and media technologies with its own data center operations and combines a unique technology and solution set-up under its roof. The core elements are the Yieldlab (sell-side platform, SSP) and Active Agent (demand-side platform, DSP) platforms designed for the automated real-time buying and selling of media, as well as the leading unified adserving offering ADITION. In addition, there are investments in digital specialists such as the data management platform (DMP) The ADEX, the rich media and video technology service provider mov.ad and the adverification provider batch.
With a full tech stack, virtual minds and its subsidiaries offer a first-class alternative to the products of global advertising technology providers in the German and European digital market. Following the entry of the ProSiebenSat1 Group, virtual minds will focus on the further expansion of innovative and powerful digital technology solutions for publishers, marketers, agencies and advertisers, which will enable the increasingly programmatic trading of digital advertising, especially in the important growth segment of video/moving images.
Andreas Kleiser, CEO of virtual minds AG: “The entry of ProSiebenSat1 as a further strategic investor alongside United Internet is an encouraging recognition of our successful work to date and a clear signal to the market. It enables us to sustainably expand our comprehensive digital and media technology expertise and our holistic solution portfolio for the future market of digital & programmatic advertising. This further expansion of our strategic partnerships in the German market significantly strengthens our market and competitive position not only in the DACH region, but also in the international European environment and accelerates our growth and internationalization plans. This will enable us to provide publishers, marketers, agencies and advertisers with high-quality technology solutions from a single source that are even more specifically tailored to their respective needs and the quality requirements of the German and European digital market.”
About Virtual Minds
Founded in 2001, virtual minds AG (Freiburg) is a holding company that unites well-known digital and media technology providers under one roof. ADITION technologies (enterprise marketing platform, ad serving and active agent omnichannel DSP), The ADEX (data management platform, cross-device media solutions) and Yieldlab (omnichannel SSP) have been among the top German and European players in their respective segments for years and together form the leading European modular full-stack offering for the digital advertising market. The international customers of virtual minds include major publishing and TV houses and their marketing units, agency groups and numerous top advertisers. virtual minds AG is a wholly owned subsidiary of the ProSiebenSat.1 Group.