Freiburg, September 7, 2017. virtual minds AG, the Freiburg-based media and technology holding company, has expanded its Management Board as of September 1. Andreas Kleiser (CEO and company spokesperson), Joachim Schneidmadl (COO, Product and Internationalization), Christoph Herrnkind (CTO Infrastructure) and Dr. Simon Weidenhammer (CFO) are joined by Hendrik Kempfert, who will continue to drive forward the ambitious growth plans of the leading European full-stack adtech provider in the newly created position of Chief Sales Officer (CSO) with immediate effect. Kempfert comes from the Danish adtech company Adform, where he was most recently responsible for technology marketing in Germany, Austria and Switzerland as Managing Director DACH.
With Hendrik Kempfert (46), virtual minds has brought a proven marketing professional onto the Management Board team. At Adform, he managed to break even in the German-speaking digital market within a year of entering the market. Other stations in the professional career of the Kiel native, who has also been active as an entrepreneur himself, include newtention technologies (Hamburg), Fast Lane (Hamburg) and Canon Germany (Krefeld).
At virtual minds, Kempfert will work from the company’s Hamburg office to drive forward the brand profiling of the technology and platform portfolio, which currently includes the unified adserving offering ADITION, the demand-side platform provider Active Agent, the sell-side platform Yieldlab, the data management specialist The ADEX and the adverification provider batch. He will also be responsible for coordinating the handling of major projects involving the virtual minds brands and for intensifying the cross-brand marketing of the company’s full-stack offering.
“We are delighted to have gained an experienced and recognized adtech specialist for virtual minds in Hendrik,” explains Andreas Kleiser, CEO of virtual minds. “With his great expertise, his first-class know-how and his excellent network, he will make a significant contribution to establishing virtual minds as the leading European alternative to the offerings of US players in the German-speaking market and beyond.”
Christof Wahl, Member of the Executive Board of ProSiebenSat.1 Media SE and in this function Chairman of the Supervisory Board of virtual minds AG, says: “With Hendrik Kempfert, a top executive of the German adtech scene is joining virtual minds. This is a strong signal that underlines virtual minds’ growth course and underpins its claim to market leadership among European adtech providers.”
Hendrik Kempfert, new CSO of virtual minds, concludes: “I am delighted to be able to contribute my experience of the last ten years in my new position at virtual minds to the further successful development of the company. The digital advertising market is facing disruptive changes, for which virtual minds is ideally equipped and very well positioned to further expand its position with marketers/publishers, agencies and advertisers, also internationally.”
About Virtual Minds
Founded in 2001, virtual minds AG (Freiburg) is a holding company that unites well-known digital and media technology providers under one roof. ADITION technologies (enterprise marketing platform, ad serving and active agent omnichannel DSP), The ADEX (data management platform, cross-device media solutions) and Yieldlab (omnichannel SSP) have been among the top German and European players in their respective segments for years and together form the leading European modular full-stack offering for the digital advertising market. The international customers of virtual minds include major publishing and TV houses and their marketing units, agency groups and numerous top advertisers. virtual minds AG is a wholly owned subsidiary of the ProSiebenSat.1 Group.
www.virtualminds.de