Hamburg, May 12, 2022 – Hamburg-based programmatic advertising specialist Yieldlab has a new CTO. Since May 1, Branislava Vukovic has been at the head of the technology team of the ad tech provider, which is part of the Virtual Minds Group, succeeding Benjamin Hanzelmann, who left the company at the turn of the year. In her new position, Vukovic, who comes from the Dutch media company Talpa Network, will be responsible for the further expansion of omnichannel programmatic technology for premium publishers as well as supply-side-driven platform innovations for the new Virtual Minds Media Manager and will report to Dirk von Borstel, CEO Yieldlab and Managing Director Virtual Minds.
Branislava (“Brana”) Vukovic (46) is one of the most recognized tech experts in the European digital market. Born in Serbia and a graduate in theoretical and applied mathematics from the University of Belgrade, she has been working in the application-oriented design, development and optimization of innovative digital technologies and data solutions for the media market for around 15 years. Her international career includes specialist roles in software development and the management of technological platforms for consulting companies and solution providers such as Complus and PSTech (now Endava) as well as management roles in the areas of data modeling and portal development (SpilGames) and data protection-compliant technology solutions (Coolblue). At Talpa Network, Vukovic was most recently responsible for the development, project management and operation of digital video and audio streaming solutions as well as websites for the 17 broadcasters (TV and radio) currently belonging to the network, including the creation of uniform technologies and cross-publisher playout standards.
At Yieldlab, Vukovic will focus primarily on platform strategy, technology scouting and partner management as well as the further development of standards and performance metrics, working closely with the CTOs of Yieldlab’s sister companies Adition Technologies and The ADEX as well as Virtual Minds CTO Tom Peruzzi. “I am delighted that Brana Vukovic is the first woman to take the helm of Yieldlab’s technology division,” explains Dirk von Borstel, CEO Yieldlab. “Brana has an excellent tech track record and extensive expertise in scaling innovative technologies in the publisher and broadcaster space. With her first-class technology know-how, international background and many years of experience in leading interdisciplinary teams, she will make a significant contribution to the further growth of Yieldlab and the further strengthening of our market position in Europe.”

About Virtual Minds

Founded in 2001, virtual minds AG (Freiburg) is a holding company that unites well-known digital and media technology providers under one roof. ADITION technologies (enterprise marketing platform, ad serving and active agent omnichannel DSP), The ADEX (data management platform, cross-device media solutions) and Yieldlab (omnichannel SSP) have been among the top German and European players in their respective segments for years and together form the leading European modular full-stack offering for the digital advertising market. The international customers of virtual minds include major publishing and TV houses and their marketing units, agency groups and numerous top advertisers. virtual minds AG is a wholly owned subsidiary of the ProSiebenSat.1 Group.