Freiburg, February 2, 2017. virtual minds is accelerating its growth course – and is also setting the course in terms of infrastructure. Following the recent takeover of data management specialist The ADEX, the Freiburg-based technology and media holding company has acquired a data center in the “In der Steele” business park in the south of Düsseldorf via its subsidiary myLoc managed IT AG. This adds a second, redundant location for real-time parallel operation in optimal proximity to virtual minds’ data center park in the north of Düsseldorf.

With the acquisition of a further data center, virtual minds is responding to the continuing increase in demand for its ad technology solutions and its full-tech stack offering for programmatic digital marketing. On the other hand, the technology specialists are expanding their infrastructure and setting up multi-redundancy locations to meet the high requirements for high-quality and secure system availability at all times. The new location offers growth security for the coming years and can be expanded on a modular basis in the future. In the final expansion stage, there will be space for over 15,000 servers.

“virtual minds has experienced a steep growth curve in recent years and has no less ambitious growth plans for the coming years. We will greatly expand our market position both organically and through acquisitions. To achieve this, the technological and infrastructural basis must be set up with foresight and be future-proof. In recent months, we have examined many locations and also intensively evaluated the alternative of a completely new building. The ‘In der Steele’ business park has an excellent infrastructure, both in terms of electricity and fiber optic connections. With the acquisition and future expansion, we are therefore ideally equipped for the tasks ahead of us,” explains Andreas Kleiser, CEO of virtual minds AG.

About myLoc Managed IT AG

Since 1999, myLoc managed IT AG has been operating several ISO 27001-certified data centers in Düsseldorf with space for over 30,000 servers and develops innovative hosting solutions for private and business customers. In the world’s largest Lampertz high-security cell at myLoc, sensitive systems of major customers, including banks, insurance companies and ad technology companies, are protected from external influences. myLoc offers products in the areas of colocation, managed and cloud hosting.
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About Virtual Minds

Founded in 2001, virtual minds AG (Freiburg) is a holding company that unites well-known digital and media technology providers under one roof. ADITION technologies (enterprise marketing platform, ad serving and active agent omnichannel DSP), The ADEX (data management platform, cross-device media solutions) and Yieldlab (omnichannel SSP) have been among the top German and European players in their respective segments for years and together form the leading European modular full-stack offering for the digital advertising market. The international customers of virtual minds include major publishing and TV houses and their marketing units, agency groups and numerous top advertisers. virtual minds AG is a wholly owned subsidiary of the ProSiebenSat.1 Group.