ProSiebenSat.1 PULS 4 and Virtual Minds hosted the first big Programmatic Austria Big Screen Summit on LinkedIn on Thursday, February 17, 2022: Industry leaders from the publisher, advertiser and agency sectors were there to discuss the status quo and the future of big screen advertising in the Austrian market.

The LinkedIn event was hosted by Michael Stix (CCO ProSiebenSat.1 PULS 4) and Tom Peruzzi (CTO Virtual Minds & CEO). The event was moderated by HORIZONT editor-in-chief Jürgen Hofer.

The panelists were…

  • Josef Almer (Managing Director Goldbach Austria)
  • Bettina Bauer (Integrated Media Leader Ikea)
  • Bernhard Brückl (General Manager Marketing Kia Austria)
  • Michael Buchbinder (Director Interactive P7S1P4 & Geschäftsführer marktguru)
  • Melanie Gegenleithner (Head of Programmatic & Data iProspect/dentsu)
  • Ralf Hammerath (Geschäftsführer Virtual Minds)
  • Christoph Kellner (Director Digital Communication Mediaplus Austria)
  • Nicola Pohoralek (Managing Director GroupM Digital, GroupM Austria)
  • Pauline Schreuder (Marketing Manager, Nespresso Österreich)
  • Matthias Zottl (Head of Online, IP Österreich).

If you would like to relive the event on LinkedIn, you can watch the panel here.