Demand Side Platform (DSP)ADITION2020-05-15T13:33:22+02:00
The Active Agent DSP has been an integral part of the Adtech Suite of ADITION technologies AG since May 2020.
The Best Solution for Programmatic Media Buying
Omnichannel Digital & Programmatic Advertising Ecosystem
Display & Mobile
Static, dynamic, individually tailored to the market
Support of all common advertising standards
IAB, UAP, MMA standard formats, image/text, native & onsite and content as well as creative special advertising formats
Video & CTV
Attention-getting video communication
Increase brand awareness with Video & Connected TV
Branding or performance campaigns, dynamically enriched or static. With HTML5 video upload feature for all major publishers.
Premium placement in current TV program
Linear TV, digitally enhanced, exclusively bookable via Active Agent
Addressable TV (ATV) combines the range of linear television with the targeted controllability of the digital channels.
Book digital signage advertising space directly without detours
Use guaranteed visibility in public space
Digital advertising at airports, train stations, shopping centres, fitness studios and more. Guaranteed visibility included.
Advertising in the audio environment is becoming increasingly interesting
Experience radio, music streams, podcasts directly on your ear.
Audio advertising is considered the ideal complement to all visual forms of advertising. Thanks to podcast triumphant success, more and more possibilities are opening up.
Programmatic Cross Device Advertising
Whether Display, Mobile, Video/CTV, DOOH, Addressable TV or Digital Audio
– Efficient Buying, Planning and Optimization of Programmatic Advertising.
Direct Access to All Major Sell-Side Platforms & Ad Exchanges
As an integrated platform for Data Driven Progammatic Marketing, marketer relationships can be automated via direct access to all important Supply Side Platforms (SSP) and can be precisely controlled across campaigns and purchased without scatter loss.
Most of the Well-known European Agencies and Agency Networks already Belong to Our Clientele
Cross Device DSP over all channels in the German market
transparent buying technology
Demand Side Platform (DSP) – UI
Complete sovereignty over the websites
Black and white listings and transparent reporting
Easy handling of multiple, dynamic bidding strategies
Transparency and control
Disclosure of booked advertising media, bidding strategies as well as bid and acceptance prices