virtual minds Acquires The ADEX: Strengthening the Data Management Business and Full Technology Stack, as Well as Setting the Course for Even More Growth at The ADEX and virtual minds

Freiburg, 25 January 2017. The Freiburg-based virtual minds AG media and technology holding company has acquired the ad-technology provider The ADEX of Berlin. By taking over Germany’s leading data management specialist, virtual minds reinforces its full tech stack offering for programmatic digital marketing. This currently includes the Yieldlab (sell-side platform, SSP) and Active Agent (demand-side platform, DSP) platforms that are designed for the automated real-time buying and selling of media, the leading unified adserving offering by ADITION and holdings in the video-technology provider and ad-verification provider batch.

For The ADEX, this acquisition brings sustainable financial and structural growth and development potentials. This will allow virtual minds to provide considerable capital for the further development of the company’s technology, as well as continue to substantially expand Berlin as an important business location of the virtual minds group. This growth course will continue to be driven by The ADEX founder and CEO Dino Bongartz, who will also be responsible for the successful expansion of the company in the future.

“Our goal is to develop the DMP into Europe’s best data management solution in a robust and sustainable environment. We are glad that we have found a viable solution for the future that makes this possible with virtual minds as our long-term investor. This allows us to focus on our strengths, continue our growth and reliably supply our clients with the best features and solutions. Being able to offer the DMP both as a standalone technology and part of a comprehensive offer is the ideal approach for us. Now we have the optimal framework conditions to do this. We look forward to much success in the coming years,” according to Bongartz.

The acquisition of The ADEX and securing of the associated technology competence is a significant step in the further integration of the solution set-up by virtual minds as a high-quality and powerful European alternative to products of other global advertising technology providers.

“Data management is already one of the main topics in digital marketing and the media business, which will become increasingly more important in the coming years. With the acquisition of The ADEX, we can ensure that The ADEX will be able to further expand its position as the leading data-management offer and that the full technology stack of virtual minds will also be optimally equipped in this area. This allows our clients to benefit from a comprehensive solution offering that is best-in-breed in all areas. The integration of The ADEX into the virtual minds Group is a significant step for our ambitious growth strategy. It also emphasises our aspiration of offering a technology and solution to advertisers, agencies and publishers/marketers – especially as an alternative to the USA players – that is optimally aligned with their respective needs and offers them maximum quality and transparency for their media business,” explains Andreas Kleiser, Speaker of the Board, virtual minds AG.

About The ADEX

The ADEX is the European technology specialist for data management that provides its clients with innovative and fast access to digital marketing platforms with flexible solutions. The ADEX DMP developed by The ADEX is an internationally unique data management platform technology that aggregates, segments and analyses data from various data sources and data structures. With the help of the ADEX DMP, market participants can make more data from various sources available with better scalability for more than fifty connected partner systems such as Mediamath, AppNexus, Google or ADITION. Awarded with the ePrivacy and EDAA seal, The ADEX offers the highest degree of security and data protection as the only European DMP provider with a broad understanding of EU data protection regulations. The ADEX has its headquarters in Berlin and additional branch offices across Europe.
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About virtual minds AG

The virtual minds AG (Freiburg, Germany), founded in 2001, is a technology and media holding that unites specialised companies from the areas of digital & media technologies and hosting under its umbrella. Each of these companies has been among the European top players in their respective segment for years, jointly forming the leading European full-stack ad tech offering for the digital advertising market. Clients of the virtual minds companies include leading German publishing and TV content marketers, international agency groups and many top advertisers. The ProSiebenSat.1 Group and United Internet AG are strategic investors of the virtual minds AG, respectively holding 51 and 25.1 percent.