Neuzugang im Vorstand des führenden europäischen Adtech-Anbieters: Nils Roehrig wird Chief Product Officer von virtual minds

Freiburg, 14 January 2019. virtual minds AG has started the new year with a new executive board member. Since 1 January, Nils Röhrig as Chief Product Officer (CPO) has been on the top management of the Freiburg-based technology holding company. With the appointment of Nils Röhrig, now responsible across the group for product strategy and business development in the media technology business area, virtual minds group is underlining its growth ambitions and its market positioning as the foremost European adtech supplier.

Nils Röhrig (53) has about 25 years of international product and marketing expertise in top positions at leading media companies and on the agency side. A native of Hanover, he started his career in 1994 in the TV area in the sales division of Deutsches SportFernsehen (Kirch Group) and MGM MediaGruppe Munich. In 1999, Nils Röhrig changed as Head of Online Marketing at, in which ProSieben then held an interest, into the online area until 2006, when he joined GroupM (WPP Werbeholding), where initially as Managing Director of GroupM Interaction he was responsible for the entire digital business of the largest media agency in Germany. In the following ten years, he played a major role in the establishment and expansion of programmatic agency business, for example as Managing Director of and as Head of/EMEA Director Online Trading. His last position at GroupM took him to China, where as CDO and CEO of GroupMConnect he successfully promoted the expansion of agency business in the largest Asian digital market. Most recently, with his own firm glass digital consulting Nils Röhrig advised mainly tech companies in the strategy and product area.

“Nils as new executive board member with proven market and technology competence will help us move our business forward energetically at many levels,” explains Bernd Hoffmann, CEO virtual minds AG. “As I know from many years of cooperating with Nils, his unique profile makes him a superb complement to our management board, and he will help us master the upcoming challenges.”

And Nils Röhrig, CPO virtual minds AG, emphasises: “I’m absolutely delighted to find with the virtual minds team the solutions that will also be right for the future in a challenging market and scale along with our customers. As virtual minds unites all modules of a full adtech stack under one roof as well as serving a very wide customer portfolio, I’m taking on an extremely exciting and varied task. It’s my declared aim on this basis to continue to develop our offer of solutions and expand our market position in the long.”

About virtual minds AG
The virtual minds AG (Freiburg, Germany), founded in 2001, is a technology holding company that unites specialised companies from the areas of digital & media technologies and hosting under its umbrella. Each of these companies has been among the European top players in their respective segment for years, jointly forming the leading European full-stack ad tech offering for the digital advertising market. Clients of the virtual minds companies include leading German publishing and TV content marketers, international agency groups and many top advertisers. The ProSiebenSat.1 Group and United Internet AG are strategic investors of the virtual minds AG, respectively holding 74,9 and 25.1 percent.