Freiburg, 14 February 2017. Virtual minds continues to drive the integration of its full tech stack offering forward. Following the recent acquisition of the data management specialist The ADEX and the expansion of data processing centre capacity, the virtual minds subsidiary of ADITION technologies has now acquired the Munich-based video and rich media specialist mov.ad.
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Freiburg, 25 January 2017. The Freiburg-based virtual minds AG media and technology holding company has acquired the ad-technology provider The ADEX of Berlin. By taking over Germany’s leading data management specialist, virtual minds reinforces its full tech stack offering for programmatic digital marketing. This currently includes the Yieldlab (sell-side platform, SSP) and Active Agent (demand-side platform, DSP) platforms that are designed for the automated real-time buying and selling of media, the leading unified adserving offering by ADITION and holdings in the video-technology provider mov.ad and ad-verification provider batch.