Virtual Minds group (some press releases are in german language due to regional distribution)
Why linear TV campaigns must change – This was our keynote at Interact 2023
On May 23rd and 24th, the Interact conference took place in Madrid under the central motto "Innovation, Sustainability & Growth", where we were inspired not only by discussions and talks, but also by numerous [...]
A World without Cookies – Clean Tracking through Data Clean Rooms?
The era of third-party cookies as the most popular means of user identification in the digital world is coming to an end. Although a world completely without cookies is not expected until the end [...]
Deutscher Mediapreis: Virtual Minds an bester regionaler Mediastrategie beteiligt
Ende April wurden beim 25. Mediapreis in München die besten Werbekampagnen des vergangenen Jahres gekürt. Unter den 120 Einreichungen befand sich auch die Kampagne von Masterplan Media für Pågen, die den Preis in der [...]
Dynamic commercial block optimization in real time on linear TV: Media Manager ignites the next stage in the digitization of classic TV advertising
Fribourg, 24. March 2023. Virtual Minds continues to expand its solution portfolio for the digital advertising marketing of linear TV. The technology pioneer is now offering TV companies the opportunity to use the Media [...]
ADAC-Kampagne ohne Cookies: netID stellt Potenzial erneut unter Beweis
Eines der größten Themen in der Werbebranche ist, ob digitale Kampagnen auch ohne Third-Party-Cookies erfolgreich sein können. In diesem Rahmen werden seit geraumer Zeit zahlreiche verschiedene alternative Lösungen von Vermarktern und Agenturen getestet. Eine [...]
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E-Mail: press@virtualminds.com