News
A World without Cookies – Clean Tracking through Data Clean Rooms?
The era of third-party cookies as the most popular means of user identification in the digital world is coming to an end. Although a world completely without cookies is not expected until the end of 2024, advertisers and publishers [...]
Deutscher Mediapreis: Virtual Minds an bester regionaler Mediastrategie beteiligt
Ende April wurden beim 25. Mediapreis in München die besten Werbekampagnen des vergangenen Jahres gekürt. Unter den 120 Einreichungen befand sich auch die Kampagne von Masterplan Media für Pågen, die den Preis in der Kategorie „Beste Mediastrategie regional“ gewann. [...]
Dynamic commercial block optimization in real time on linear TV: Media Manager ignites the next stage in the digitization of classic TV advertising
Fribourg, 24. March 2023. Virtual Minds continues to expand its solution portfolio for the digital advertising marketing of linear TV. The technology pioneer is now offering TV companies the opportunity to use the Media Manager to fully dynamically optimize [...]