News
1509, 2023
Admanagerforum Summer Summit 2023 at a glance
In Munich at the end of August, everything was once again under the motto "Demand meets Supply" - because it was time again for the Admanagerforum Summer Summit. On site this year we were represented by Marc Krückemeier (VP [...]
3107, 2023
Radio goes Programmatic
In recent years, the traditional booking processes in radio have hardly changed. For a long time, therefore, a solution was sought to optimize the processes in the linear audio sector as well and to make them more contemporary. Until [...]
2407, 2023
Programmatic TV: Effective advertising at the push of a button
In today's digital age, the media landscape has changed dramatically, and TV advertising is no exception. ProSiebenSat.1 has joined forces with Virtual Minds to address this paradigm shift by introducing what is known as Programmatic TV to the Group's [...]