Freiburg, January 14th, 2019. virtual minds AG is starting the new year with a new member of the Management Board. On January 1, Nils Röhrig joined the top management of the Freiburg-based technology holding company as Chief Product Officer (CPO). With the appointment of Nils Röhrig, who will be responsible for product strategy and business development in the media technology division across the group with immediate effect, the virtual minds group is underpinning its growth ambitions and its market positioning as a leading European adtech provider.

Nils Röhrig (53) has around 25 years of international product and marketing expertise in top positions at leading media companies and agencies. Born in Hanover, he began his professional career in 1994 in the TV sector in the sales department of Deutsches SportFernsehen (Kirch Group) and the MGM Media Group in Munich. In 1999, he moved to the online sector as Head of Online Marketing at the then ProSieben subsidiary, before joining GroupM (WPP Werbeholding) in 2006, where he initially took over responsibility for the entire digital business of Germany’s largest media agency as Managing Director of GroupM Interaction. In the following ten years, he played a key role in the development and expansion of the programmatic agency business, including as Managing Director of Xaxis and as Head of and EMEA Director Online Trading. His last position at GroupM took him to China, where as CDO and CEO of GroupMConnect he successfully drove the expansion of the agency business in Asia’s largest digital market. Most recently, Nils Röhrig primarily advised tech companies on strategy and products with his own consulting firm glass digital consulting.

“With Nils, we have a new board member with proven market and technology expertise on board who will help us to proactively drive our business forward on many levels,” explains Bernd Hoffmann, CEO of virtual minds AG. “As I know from many years of working together, his unique profile rounds off our management board perfectly and will help us to adequately meet the challenges ahead.”

And Nils Röhrig, CPO of virtual minds AG, emphasizes: “I am delighted to be working with the virtual minds team to find the right solutions for the future in a challenging market and to scale them together with our customers. As virtual minds combines all modules of a full adtech stack under one roof on the one hand and serves a very broad customer portfolio on the other, I am taking on an extremely exciting and diverse task. My declared goal is to further develop our range of solutions on this basis and expand our market position in the long term.”

About Virtual Minds

Founded in 2001, virtual minds AG (Freiburg) is a holding company that unites well-known digital and media technology providers under one roof. ADITION technologies (enterprise marketing platform, ad serving and active agent omnichannel DSP), The ADEX (data management platform, cross-device media solutions) and Yieldlab (omnichannel SSP) have been among the top German and European players in their respective segments for years and together form the leading European modular full-stack offering for the digital advertising market. The international customers of virtual minds include major publishing and TV houses and their marketing units, agency groups and numerous top advertisers. virtual minds AG is a wholly owned subsidiary of the ProSiebenSat.1 Group.