Active Agent DSP technology is an innovative software solution for intelligent and automated media buying in the real time and data driven marketing environment. In combination with ADITION Targeting Engine, ADITION Dynamic Ads and Batch AdVerification, Active Agent offers a strong and seamless solution for Programmatic Marketing.
ADITION unifies all requirements and features from advertisers, agencies and publishers in one centralized marketing platform - for a maximum of efficiency and effectivity. ADITION serves as nucleus and operating system for all Virtual Minds mediatechnology solutions and complementary 3rd party systems.
Batch Media is the leading provider of adverification services in Germany. Batch Media´s innovative FIRSTTAG technology analyses the compliance of booking guidelines of online ad placements in realtime and blocks mal-placements on inappropriate or even illegal websites. Advertisers for the first time have full transparency and control on which websites their campaigns are delivered and their brand is displayed.
The AdExchange is well-positioned as global specialist for Real Time Advertising (RTA) tools and offers tailor-made concepts for information and data driven added values in the auction-based real time media business.
Yieldlab is our German-based first mover in the field of realtime bidding / sell side platform. The in-house development auctions advertising space in split-second and optimizes ad space for wellknown publishers and major corporations.