Berlin, December 7, 2020: The ADEX is continuing its growth trajectory in the coronavirus year 2020. The latest addition to the customer base of the Berlin-based technology specialists for data management, marketplaces and cross-device media solutions is Lohncheck.ch, the largest private salary comparison portal in Switzerland, whose media sales are handled by the associated marketer Mattogroup. By acquiring Lohncheck.ch for its data management platform (DMP), The ADEX is further expanding its presence in the Swiss market and the DACH region.

For its analyses and statistical calculations, Lohncheck.ch draws on over 1.4 million of the latest requirement profiles provided to the portal by its users, which flow into Lohncheck.ch’s AI in real time. Flexible scalability of the data management platform, extensive real-time segmentation options and data sovereignty at all times in the provision of target group segments for advertisers and agencies are therefore crucial for the efficient use of this high-quality database in the media sector, particularly for campaign optimization. Another decisive factor in the choice of The ADEX solution was high-quality data protection in accordance with EU regulations and data storage in Europe.

Tobias Egli, founder of Lohncheck.ch, explains: “The ADEX has provided us with a tailor-made solution that enables us to optimally monetize our data in the media business. With the DMP from The ADEX, together with our partner Mattogroup, we can deliver versatile, selectable, high-quality target group contacts for data-based marketing in real time and in compliance with data protection regulations, thereby making a significant contribution to the success of our customers’ campaigns. We offer highly specific target group targeting at no extra charge. The more these are used, the better we perform in terms of performance KPIs. Our customers tell us that they achieve up to ten times more conversions per advertising franc than with purely automated purchasing. A win-win situation for everyone.”

And Dino Bongartz, CEO of The ADEX, emphasizes: “We are very pleased to further expand our presence in Switzerland and the DACH region with the acquisition of Lohncheck.ch. The German-speaking market is one of our focus regions and an important building block in our European internationalization strategy. The fact that we have been able to acquire further new customers in an economically difficult year like 2020 is not only a testament to the strength of our offering, but also to the importance of digital media and channels when it comes to efficient communication.”

About Virtual Minds

For over 20 years, Virtual Minds has stood for premium adtech made in Europe. Virtual Minds’ digital and media technology brands – Adition (enterprise marketing platform and ad serving), Active Agent (omnichannel DSP), The Adex (data management platform and cross-device media solutions), Yieldlab (omnichannel SSP) and the Virtual Minds Media Manager (real-time playout of classic linear media inventories) – are among the top European and international solution providers in their respective segments and together form the leading European modular full-stack offering for the digital advertising market.

Virtual Minds’ international customers include major publishing and TV houses and their marketing units, agency groups and numerous top advertisers.

Virtual Minds GmbH is a 100% subsidiary of ProSiebenSat.1 Media SE.

www.virtualminds.de