Active Agent – Demand Side Platform (DSP)ADITION2021-07-16T14:31:59+02:00
PROGRAMMATIC OMNICHANNEL MARKETING
Whether Display, Mobile, Native, Video, DOOH, Connected or Addressable TV or Digital Audio
– efficiently buy, plan and optimize programmatic advertising.
Automated and cross-campaign purchasing precisely targeted and without wastage
connected SSPs (all relevant SSPs in the DACH market)
Billion available impressions (month) across all inventory groups
integrated Data partner (relevant DMP, PreBid, Contextual partner)
EFFICIENCY, TRANSPARENCY & DATA DRIVEN TARGETING
Easy handling of multiple, dynamic bidding strategies and deal types (e.g. Programmatic Guaranteed Deals), disclosure of booked advertising media, bidding strategies as well as bid and surcharge prices, and granular device, behavioral, geo and contextual targeting.