Omnichannel Digital & Programmatic Advertising Ecosystem
Display, Mobile & Native
Static, dynamic, individually tailored to the marketSupport of all common advertising standards
IAB, UAP, MMA standard formats, image/text, native, onsite, content, and creative special ad formats.
Video & CTV
Attention-grabbing moving image communication on small, medium or the big screenIncrease brand awareness with video & connected TV
Branding or performance campaigns, dynamically enriched or static. With HTML5 video upload feature for all popular publishers.
Addressable TV
Premium placement in linear TV programming, innovative & simpleLinear TV, digitally enhanced, exclusively bookable via Active Agent
Addressable TV (ATV) combines the reach strength of linear TV with the selectable output of digital channels.
DOOH
Book or make bookable digital signage advertising space directly without detoursUse guaranteed visibility in public spaces
Digital advertising at airports, train stations, shopping centers, gyms and more. Guaranteed visibility included.
Prog. Radio
Advertising in the audio environment goes straight to the ear, as a perfect complement or standaloneExperience radio, streaming music, podcasts right at your ear.
Audio advertising is considered the ideal complement to all visual forms of advertising. Thanks to the podcast triumph, more and more possibilities arise.
The modularly expandable Adition Adserving Platform provides all market participants – advertisers, agencies, and publishers/marketers – with equally individual, custom-fit solutions to achieve maximum marketing and marketing efficiency and to future-proof the respective key assets in online marketing.
As the first and only fully-fledged omnichannel DSP on the German market, the Active Agent demand-side platform (DSP) offers innovative marketing technology for consistent value-oriented media buying based on freely selectable bidding strategies for controlled automated media buying on all channels and end devices.
Yieldlab is the leading supply-side platform (SSP) in the premium publisher segment and stands for further development and growth alongside the top media brands in Europe. With its proprietary technology for yield optimization and programmatic advertising, publishers can monetize their entire media inventory across all digital channels bundled on one platform, automated in real time.
The Adex is the technology specialist for data intelligence, marketplaces and cross-device media solutions. With the The Adex DMP, The Adex has developed a cross-device data management platform technology that aggregates, segments and analyzes data from different data sources and with different data structures.