Active Agent DSP technology is an innovative software solution for intelligent and automated media buying in the real time and data driven marketing environment. In combination with ADITION Targeting Engine, ADITION Dynamic Ads and Batch AdVerification, Active Agent offers a strong and seamless solution for Programmatic Marketing.
AdClear is a leading independent technology provider for customer journey analysis, attribution and online marketing control and optimization. For the first time, AdClear's tracking and analytics system provides online marketing executives with a precise and informed decision-making tool for strategic budget allocation at channel and campaign level.
ADITION technologies is the leading European provider of high-quality technology solutions for automated, data-based digital marketing across all channels from a central enterprise platform. The modularly expandable platform provides all market participants – advertisers, agencies and publishers/marketers – with individual, tailor-made solutions to achieve maximum marketing efficiency and to make the respective key assets in online marketing future-proof.
The ADEX is well-positioned as global specialist for Real Time Advertising (RTA) tools and offers tailor-made concepts for information and data driven added values in the auction-based real time media business. The batch-technology analyses the compliance of booking guidelines of online ad placements in realtime and blocks mal-placements on inappropriate or even illegal websites. Advertisers for the first time have full transparency and control on which websites their campaigns are delivered and their brand is displayed.
Yieldlab AG is the specialist for Premium Programmatic Advertising based in Hamburg. With its technology for yield optimization and data driven advertising leading european media companies manage their desktop, mobile and video ad inventory in real time. Yieldlab is one of the drivers behind innovative topics like addressable TV, the revolutionary solution for TV advertising.